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Client: Itambé, BETC

São Paulo, 2019

Research for the advertising agency BETC. I selected and interviewed 3 women of different ages about “what it means to be from the state of Minas?” and directed a tasty video with their insights, concepts, and experiences. The result inspired the creative team from BETC to successfully pitch a new client: Itambé, the biggest Brazilian dairy cooperative founded in Minas.


Production & Film: StudioTertulia + Paula Dante  .  Interviewed Women: Julia Rocha, Luiza Luz and Renata Zanetti.

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