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Client: FarmRio International

NYC, 2019

Research consultant for FarmRio. I translated the bright and youthful spirit of FARM Rio into English — a lifestyle's crossword puzzle. First, I went on a 15 days immersion trip to NYC and did a local cultural analysis. In the U.S. I developed a creative workshop with a group of American and Brazilian immigrant women. Our aim was to write an alphabet of words that were to be silked in t-shirts collection from FarmRio's. The result was a full language guideline useful not only to the fashion but also to the international branding team. 

“Meaning is context-bound, but context is boundless.” — Jonathan Culler

Workshop's photos by Aline Müller  .  Collection's photos: FarmRio

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