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Client: Adidas Originals & FarmRio

Rio de Janeiro, 2016

Research consultant for Adidas Originals & FarmRio. Together with the anthropologist Emílio Domingos, we did a cultural analysis of the music and dance movement from Rio de Janeiro called Passinho. The research assured the renewal of the international collab between the two fashion brands. 

For the collab's collection release, a special campaign was co-created with the dancers and musicians of Passinho:

Research with: Emílio Domingos  .  Video by Ariela Dorf  . Collection's photos: Adidas Originals

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